Mystery shopping allows companies to obtain a "snapshot in time". It provides management a method to quickly yet efficiently evaluate their business practices from the perspective of a non-biased customer and helps focus attention of management on improvement of customer service.
Set the evaluation standards. Focus and improve on the specific behaviors that will create customer delight.
Gets feedback from the customerís perspective
Gets feedback about staff performance
Monitors facility conditions as perceived by the customer
Tests the functionality of Standard Operating Procedures
Serves as a motivational tool for the employees
Makes employees aware of what is important in serving customers
Identify training needs
Improved Customer Retention
Signage, Cleanliness, Waiting time, Response time, Hospitality, State of equipment in use, Product knowledge, Upselling/ Cross-selling efforts, Adherence to company standards, Professionalism, etc
Experienced shoppers of all ethnic groups and profile who are briefed /trained to observe and measure any customer service process by acting as a regular customer and reporting back in a comparable and consistent way.
The research provides executive summary reports, analysis across time periods, real-time data, graphical analysis, audio files, and much more
Contact us to do an Accurate, Actionable and Affordable mystery shopping research program